
Highland Park
Merriam-Webster defines gentrification as the process of renewal and rebuilding accompanying the influx of middle-class or affluent people into deteriorating areas that often displaces poorer residents. While this definition does suggest that gentrification leads to economic benefits and physical improvements to the cities, it also suggests that gentrification is harmful to those already living in the city, like Jeffrey R. Henig's definition.
So what can you do about it?
While gentrification solutions usually lie within the jurisdiction of the city's local government (providing affordable housing and education, rent control, ensuring historic preservation, providing relocation benefits to those who are displaced, working to avoid displacement but still allow new businesses to prosper, etc.) there are things consumers can do - other than participate in protests against gentrification (which is still a great idea).
First, you can be informed and aware of what happens to a city that is being gentrified. This is actually the most important part to combating gentrification. Being socially aware of the surrounding environment allows you to think about how you as a consumer are contributing to the city's economy, which also includes its socio-political environment as well.
Being informed and aware, however, is only the first step. In order to actually put the information to good use, you as a consumer can support the long-standing, small businesses in these gentrified cities to help prevent displacement. Gentrification is such a hard issue to combat partly because the power lies in the hands of the consumer. Consumers have the choice to give their money to the new businesses, the older, small businesses, or both. While it is okay to give your business to newer stores, it's important to make an informed decision because in someway or another your business will affect the overall economy of the city. It's also important to keep in mind that these newer businesses are specifically catered to the newer, wealthier residents that can afford a $7 coffee, and don't consider the poorer residents to be a part of their target demographic. Nonetheless, the choice is always up to the consumer but it's important to be aware of whether or not you as a consumer may or may not be contributing to and accelerating the gentrification process of a city.